Posts Tagged ‘Sustain Dane’

From Cringe to Crave… Video of my Ignite presentation, with alternate ending…

October 22, 2014

A few weeks ago, I went onstage at the High Noon Saloon to deliver an Ignite presentation (20 slides in 5 minutes) on the theme of “Attainable Sustainable.” I spoke very quickly about how I overcome my aversion to eating a very attainable and sustainable (but not commonly appreciated) food…

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I think it turned out pretty well. I had a lot to cram in there, and there was way more left out than put in. I’ve been writing a lot about entomophagy recently. (My first draft was over an hour long.)

Also, my last slide (slide #20) did not make it. In the moment, I panicked thinking I miscounted my slides, so I ended abruptly. But I didn’t miscount. My slides were cut short due to a technical issue with the computer.

So in the spirit of a Quantum-Leap/Back-To-The-Future-type ambition to put right what once went wrong, I will go through how I would have wanted it to end.

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…Now I encourage you all to take your own journeys. Because eating bugs is not so weird, most of the world already does it. And it’s sustainable and paleo, and kosher, and gluten free, and no more grosser than many things we eat now.

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And there are now bars with cricket protein, and a cricket flour you can bake with, and resources with the Eat-a-Bug Cookbook and Daniella Martin’s Edible.

It’s just a matter over that cultural aversion. As with a lot of things we wouldn’t normally do–like karaoke, giving an Ignite presentations–a little alcohol helps

I wanted to conclude by making clear that there are way more palatable edible insect foods out there now than what I made with my own cooking, like energy bars from Exo and Chapul, savory snacks from Don Bugito,  candies from Hotlix, and cool flour and baked goods from Bitty Foods.

Many thanks to the folks at Ignite and Sustain Dane for putting together such a cool night of folks talking sustainability from a variety of fun and unique angles. Check them all out here.

And also thanks to Cheri Schweitzer, top-notch Madison restaurant consultant of Credible Consulting, food safety expert, and instructor for WWBIC’s very worthwhile “Business Planning for Your Food Business,” who recommended I try to do this thing.

From Cringe to Crave… My Ignite Night Presentation 10/8 at The High Noon

September 30, 2014

I’ve been selected as  a speaker at Ignite Madison at the High Noon Saloon on Wednesday, Oct. 8th, 8-10pm (ignitemadison.org​). Ignite events are held nationwide and are like short Ted Talks, but in a bar. There are 10 speakers, limited to 5 minutes and 20 slides. Each night has a theme. The theme of the Oct. 8 event is Attainable Sustainable: Acting Today for a Better Tomorrow, which features “people who are passionate about reusing, repurposing and making the most of our natural, social and economic resources — be it through business practices, food choices, making (or remaking) things, home dwelling decisions and much more.”

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My talk—“From Cringe to Crave: How I Got Over My Disgust for Eating Insects”—came out of a group project for my Evening MBA marketing class. Edible insects are a highly sustainable, nutritious and easily-produced food source that could become increasingly relied upon as the global population grows. Even though most of the world incorporates bugs in its diet, this does not happen in United States. But taste is a culture construct and a construct can change. (See the history of lobster.) Our MBA project showed how changing this construct is a marketing problem and a compelling business opportunity.

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I was encouraged by this class project and am now developing a business plan around edible insects. But in order to create a business around convincing others to eat insects, I first needed to overcome my own aversion to bug-eating (i.e., entomophagy). I am going to use my Ignite presentation to talk through how I went from instinctually cringing at the prospect of eating a cricket, to craving its nutty crunch. The presentation will feature images of the bug foods I’ve eaten, the bug-cooking I’ve attempted, and the bug-food events I’ve hosted.

This is a philanthropic event. Tickets are $9 in advance and $14 at the door with all proceeds going to Sustain Dane. Sustain Dane is a 501(c)3 non-profit that connects world trends to local needs and interests to create innovative new projects. Come on out, support a cool event, learn some new things, and connect with a diverse community of sustainability champions.